Creating personalized sales videos for cold outreach is a game-changer for your business. Video content is more engaging than text or images and the best way to build trust between you and your prospect is to show that you truly understand their business. But what if you're not that comfortable or experienced in front of the camera? Don’t worry, with a solid plan, the right tools and a few tricks, anyone can create a great video. MailMoo is here to help you with that. 

MailMoo helps you take your cold outreach to the next level by allowing you to create personalized videos with customizable audio variables and branded backgrounds. You can easily add your prospect's name and their company's logo to your video. But of course, you also need to know a few basics before starting out. Here’s a 10-point checklist to help you script, film, and produce an effective sales video that looks professional.

1. Start with a clear goal

Before you dive into scripting or filming, have a clear understanding of what you want your sales video to achieve. Are you introducing your product to a potential client? Do you want to schedule a demo? Or are you providing a special offer? Having a well-defined goal will help keep your video focused and ensure that every aspect of the script and visuals drives towards that objective. Your goal will also help you determine the tone and style of the video (formal, conversational, energetic?). 

2. Keep it simple, fellas

Writing a script for a sales video might feel intimidating, but it doesn’t need to be complicated. Keep it short, clear and to the point. Cold outreach videos should ideally be 30 to 90 seconds long. You want to catch the viewer’s attention quickly and maintain their interest. In addition, focus on making your script conversational. Speak directly to your prospect as if you’re talking to them face-to-face. Use simple, relatable language and avoid jargon that might confuse them. 

Remember that your prospect is probably hearing about you or your product for the first time, so keep it simple!

Pro Tip: Use MailMoo’s personalized Audio Variables to greet the recipient by name. This instantly makes your video feel tailored and shows that you’re not sending out a generic 

message.

3. Hook your audience in the first seconds

The first few seconds of your video are crucial. You need to hook your audience right away, especially with cold outreach where the prospect may not know you or your brand. Start with something attention-grabbing, such as greeting them by their name. Now that is an attention-grabber that your lead did not see coming!

4. Highlight benefits, not features

One common mistake when creating sales videos is focusing too much on the features of your product or service. While features are important, what really matters to your prospect is how those features will benefit them. Make sure your video focuses on solving your prospect’s pain points. Instead of saying, "Our tool has X feature," say "Our tool helps you save time by automating X, so you can focus on growing your business."

5. Use MailMoo’s personalized visuals 

Adding personalized elements to your video is one of the best ways to capture your prospect’s attention. With MailMoo, you can easily add your prospect’s company logo in the background or other personalized imagery that speaks directly to them. This level of customization makes your cold outreach feel more thoughtful, fun to interact with and most importantly, makes your lead feel special.

6. Practice makes perfect

Even if you're not experienced in front of the camera, practice will help you become more comfortable. Go through your script multiple times and practice saying it out loud in a natural tone. Aim to sound like yourself because authenticity is key in sales videos. What is more important than authencity, however, is confidence. You know your product or service the best, so position yourself as the expert.

If you’re nervous, record a few test videos to see how you come across on camera. You don’t need to aim for perfection; just be clear and confident! The more you practice, the more natural you’ll sound.

Pro tip: Look at the camera when talking and use your hands for gesturing.

7. Important! Pay attention to lighting and background

Lighting and background play a crucial role in how professional your video looks. Always film in a well-lit room, ideally using natural light or soft artificial lighting. Avoid harsh shadows or bright lights behind you.

When it comes to the background, keep it clean and uncluttered. If you’re using MailMoo’s personalized background feature, incorporate the prospect’s logo into the video background to make it more tailored.

8. Maintain good eye contact

Eye contact creates trust. When filming your sales video, look directly into the camera, as it simulates direct eye contact with your prospect. Every salesperson knows how important eye contact is when pitching someone face-to-face, so why not recreate it through a video. Also, avoid reading directly from your script because it makes you seem distracted and unprofessional. Instead, try memorizing key points and speak naturally.

9. Don’t forget your CTA

Every great sales video has a strong call to action (CTA). Whether it’s scheduling a demo, signing up for a free trial or replying to the email, be clear and direct about what you want the prospect to do next. Get creative with the CTAs but keep them simple and actionoriented.

10. Use analytics to improve 

Personalized videos for cold outreach can dramatically increase your response and conversion rates, but only if you continuously improve and adapt your approach. 

After sending out your personalized sales video, it’s essential to track its performance. With MailMoo’s analytics, you get insights into how prospects are interacting with your videos. You can track metrics such as view rates, click-through rates and conversions. This data allows you to better your future videos based on what works and what doesn’t, what your target audience enjoys watching and what was it that make them click off.

Make your business stand out, now

Creating personalized sales videos for cold outreach doesn’t have to be intimidating, even if you’re not an experienced presenter or a Hollywood-level director. By following this 10-point checklist, you can craft engaging, professional-looking videos that resonate with your leads. From scripting a clear, conversational message to leveraging MailMoo’s powerful personalization features like audio variables and branded backgrounds, you can make every video feel like it was created just for the recipient. Now that, dear reader, will make you and your business stand out.

Interested to see how MailMoo could fit your cold outreach strategy? Book a 20-minute demo with us and we will show you exactly how to get started!