Privacy Policy

Privacy policy Last updated 01.08.2025

1. Introduction and Acceptance

1.1. These terms of use (hereinafter referred to as the “Terms”) together with the documents referred to in it set forth the legally binding terms and conditions which govern the access to and use of any Services (websites, mobile sites, mobile applications, products or services) of “MailMoo”, marketing and video creation platform available at https://mailmoo.io, (collectively referred to as the “Services”) offered by MailMoo a limited company registered in Finland: VAT -number: 3469455-7 (hereinafter collectively referred to as “MailMoo”/“us”/“our”/“we”).

1.2. The terms “Customer”, “you”, “your” shall refer to any natural person or entity and its authorized users that subscribes to or uses the Services.

1.3. By accessing or using the Services, you are accepting these Terms (on behalf of yourself or the entity/ individual that you may represent) and you represent and warrant that you have the right, authority, and capacity to enter these Terms (on behalf of yourself or the entity/individual that you may represent).

2. Customer Content, Output and AI Based Output

2.1. “Customer Content” shall mean all information and content (including but not limited to text, images, videos, audio, and documents) that a Customer provides or makes available to MailMoo in connection with the use of the Services.

2.2. “Output” shall refer to the content created, generated and returned by the Services based on the Customer Content.

2.3. MailMoo also offers artificial intelligence services as a part of its Services (“AI”) which allows you to create/ generate text, data, information, sounds, links, and/or other similar materials, hereinafter referred to as “AI Based Output”. Specific guidelines/ rules in relation to such AI Based Output has been mentioned hereinbelow under section 8 of these Terms. For the purposes of these Terms, any reference to Output includes but is not limited to AI Based Output, unless any specific reference is made explicitly to AI Based Output or unless it is repugnant to the context thereof.

3. Changes to Terms

3.1. MailMoo reserves the right from time to time and at its sole and absolute discretion revise and amend these Terms as may be necessary. It is your responsibility to ensure that you are aware of the Revised Terms, by visiting this page regularly. Any continued use of the Services after the Revised Terms have been published constitute a valid and binding acceptance by you of such Revised Terms. 3.2. The date on which these terms were most recently updated is stated at the beginning of this document.

4. Subscriptions

4.1. Account creation: In order to use all or certain features of the Services, you must register for an workspace account (“Account”) and provide the information as prompted by the account registration form or sign in with Google-account. By registering an account, you acknowledge and accept that an account registered by a bot or any other automated method is not permitted. You represent and warrant that: (a) all required registration information you submit is truthful and accurate; and (b) you will maintain the accuracy of such information. You may delete your Account at any time, for any reason, by following the instructions on the Services. MailMoo reserves the right to suspend or terminate your Account in accordance with section 13 of these Terms.

4.2. Responsibilities: You are responsible for maintaining the confidentiality and security of your Account, including but not limited to the information you have provided, and you are solely responsible for all activities that occur under your Account. You are responsible for keeping your log-in details (including any log in and security tokens, URLs, password reset URLs, or any other piece of information) confidential and safe. You must not disclose this information to any third party. You agree to immediately notify MailMoo of any unauthorized use or suspected unauthorized use of your Account or any other breach of security. MailMoo cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements. 4.3. Account types: We currently offer three account types with different functionalities as defined in Mailmoo.io/pricing (“Growth”, “Hyper Growth” and “Enterprise”) with monthly or yearly invoicing.

5. Access to the Services & Output

5.1. License: Subject to these Terms, MailMoo grants you a royalty-free, perpetual, irrevocable, worldwide, non-exclusive license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, derive revenue or other remuneration from, and communicate to the public, perform and display your Output (in whole or in part) worldwide and/or to incorporate it in other works in any form, media or technology now known or later developed. MailMoo also grants you a non-transferable, non-exclusive, revocable, limited license to use and access the Services in accordance with section 13 of these Terms.

5.2. Certain Restrictions: The rights granted to you in these Terms are subject to the following restrictions: (a) you shall not attempt to reverse engineer, de-compile, hack, disable, interfere with, disassemble, copy, or disrupt the integrity or the performance of the Services, any third-party use of the Services, or any third-party data contained therein (except to the extent such restrictions are prohibited by applicable law); and (b) you shall not access the Services in order to build a competitive product or service or copy any ideas, features, functions, or graphics of the Services. Unless otherwise indicated, any future release, update, or other addition to functionality of the Services shall be subject to these Terms. 5.3. Modification: MailMoo reserves the right, but not obligation, at any time, to modify, suspend, or discontinue the Services (in whole or in part) with or without notice to you. You agree that MailMoo will not be liable to you or to any third party for any modification, suspension, or discontinuation of the Services or any part thereof.

5.4. We do not guarantee that our Services, or any content on them, will always be available or be uninterrupted. We may suspend, withdraw, discontinue, or restrict the availability of all or any part of our Services without notice but we will try to give you reasonable notice of any suspension or withdrawal.

5.5. You are responsible for making all arrangements necessary, including but not limited the hardware, data connections and software it needs to use the service, and their operating condition and protection, for you to have access to our Services and to backup any content that you have uploaded onto our Services. 5.6. You acknowledge and agree that MailMoo will have no obligation to provide you with any support or maintenance in connection with the Services.

5.7. WARRANTY DISCLAIMER. EXCEPT AS PROVIDED IN THESE TERMS, SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON- INFRINGEMENT. NEITHER MAILMOO NOR ANY PERSON ASSOCIATED WITH MAILMOO MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE SERVICES. WITHOUT LIMITING THE FOREGOING, NEITHER MAILMOO NOR ANYONE ASSOCIATED WITH MAILMOO REPRESENTS OR WARRANTS THAT THE SERVICES, THEIR CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT THE SERVICES OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS OR THAT THE SERVICES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS. MAILMOO HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE. THE FOREGOING DOES NOT AFFECT ANY WARRANTIES WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

5.8. Ownership: You acknowledge that all the intellectual property rights, in the Services and in all the material produced by it, are owned by MailMoo or its suppliers. These works are protected by copyright laws and treaties worldwide. All such rights are reserved. Neither these Terms (nor your access to the Services) transfers to you or any third party any rights, title or interest in or to such intellectual property rights, except for the limited access rights expressly set forth in section 5.1. of these Terms. MailMoo and its suppliers reserve all rights not granted in these Terms, and there are no implied licenses granted under these Terms.

6. Customer Content and Output generation guidelines

6.1. Customer Content and Output: You warrant that your Customer Content and any Output produced using your Customer Content, as well as any Customer Content or Output created or provided through your Account complies with these terms. You accept all risks related to the use of your Customer Content or any Output generated from it, including any reliance by others on its accuracy, completeness, or usefulness, and any disclosure of your Customer Content or Output that may reveal personal information about you or any third party. You will be liable to us and indemnify us for any breach of this warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

6.2. You may not represent or imply to others that your Customer Content is in any way provided, sponsored or endorsed by MailMoo. MailMoo is not obligated to backup any Customer Content, or any Output generated using your Customer Content, and the same may be deleted at any time without prior notice. You are solely responsible for creating and maintaining your own backup copies of your Customer Content or any Output generated using your Customer Content if you desire.

6.3. Right to Use Your Customer Content & Output: You hereby grant (and you represent and warrant that you have the right to grant) to MailMoo an irrevocable, perpetual, non- exclusive, royalty-free, worldwide license (with the right to sublicense) to access, use, reproduce and display the Customer Content/ Output generated using your Customer Content for the purpose of supporting your use of the Services and providing Services to you. We may also use Customer Content/ Output generated using your Customer Content for the purpose of supporting and developing and further improving the Services.

6.4. You confirm when using the Services to upload, transmit, display, or distribute any Customer Content/ Output (i) that you have the legal right to do so, including the right and ability to use grant the rights and licences set out above (as and where applicable); (ii) have the explicit consent to do so from the people featured in your videos (or similar) and agree to supply their explicit written consent which you obtained on our request and that you do not use the Services to upload, transmit, display, or distribute any Customer Content/ Output (iii) that violates any third-party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; (iv) that is unlawful.

6.5. Furthermore, you agree that you shall not: (i) upload, transmit, or distribute via the Services any computer viruses, worms, or software designed to harm or modify computer systems or data; (ii) send unsolicited or unauthorized advertising, promotional material such as junk mail, spam, chain letters, pyramid schemes, whether of a commercial nature or otherwise, through the Services; (iii) interfere with, disrupt, or place an unreasonable burden on servers or networks linked to the Services, or breach the rules, policies, or procedures governing such networks; (iv) attempt to gain unauthorized access to the Services, or any other computer systems or networks associated with or used in conjunction with the Services; or (v) harass or disrupt any other Customer’s ability to access and use the Services.

6.6. Enforcement: We reserve the right (without any obligation) to review any Customer Content or Output, and to investigate or take appropriate action at our sole discretion if you breach the Acceptable Use Policy, any other provision of these Terms, or otherwise create liability for us or any other party. Such actions may include removing or altering your Customer Content or Output, terminating your Account pursuant to Section 13 of these Terms, and/or taking appropriate measures in compliance with applicable law, including reporting you to law enforcement authorities.

6.7. Feedback: If you provide MailMoo with any feedback, reviews or suggestions regarding the Services and/or Outputs (“Feedback”), you hereby assign to MailMoo all rights in such Feedback and you hereby irrevocably and unconditionally waive any and all intellectual property rights or moral rights you may have in such Feedback. You hereby agree that MailMoo shall have the right to fully use your Feedback for the purpose of supporting and developing and further improving the Services. Furthermore, MailMoo shall have the absolute right and discretion to utilise your Feedback for marketing/ promoting/ advertising MailMoo and/ or the Services in any media formats and through any media channels, whether now known or existing in the future throughout the world, without MailMoo seeking further permission from you. MailMoo will treat any Feedback you provide to MailMoo as non-confidential and non-proprietary. You agree that you will not submit to MailMoo any information or ideas that you consider to be confidential or proprietary.

7. Third-Party Services and Products; Other Customers

7.1. MailMoo provides tools through the Services that enable you to transfer information, including Customer Content/ Output, to and from third party services, such as Intercom. By using these tools, you agree that MailMoo may transfer that information to and from the applicable third-party service.

7.2. Third party services are not under MailMoo’s control, and MailMoo is not responsible for any third-party service’s use of your exported information. MailMoo does not review, approve, monitor, endorse, warrant, or make any representations with respect to Third- Party Services and is not responsible for any Third-Party Services. The Service may also contain links to third party websites, and such linked websites are not under MailMoo’s control, and MailMoo is not responsible for their content. 7.3. These third-party services are governed by their own terms of service and privacy policies. You shall comply in all respects with all applicable terms of the Third-Party Services that you access or subscribe to in connection with the Services. If at any time any Third-Party Services cease to make their programs available to us on reasonable terms, we may cease to provide such features to you without entitling you to any notice, refund, credit, or other compensation.

8. AI Based Output

8.1. Suitability of Output: Use of MailMoo may produce Output that is unexpected or unsuitable for you. The Output may not be unique and Other Customers of MailMoo may generate the same or similar Output. You may not protect the Output by Intellectual Property Rights.

8.2. You must not, and must not allow third parties to, use any content, data, output or other information received or derived from MailMoo, including any Outputs, to directly or indirectly create, train, test, or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models, or weights.

8.3. Improving artificial intelligence and technologies: You grant MailMoo all rights to use your AI Based Output to improve our artificial intelligence safety efforts, to develop and improve our technologies and to improve our products and Services.

8.4. Limitation on liability: MailMoo is not responsible or liable in any way, for any AI Based Output which may, solely as a result of the use of the Services (without any human intervention or involvement) and the inherently probabilistic characteristics of machine learning algorithms produce an error, mistake, inaccuracy, technological inadvertency which can display an AI Based Output which (a) is incorrect (b) does not accurately reflect real people, places, or facts (c) may be otherwise harmful or offensive.

8.5. No infringing or harmful use: You may not use the Services in a way that is unlawful and/or may harm a person or infringe their rights. No license or rights to use the name, image, likeness, voice, or biographical information of any person, celebrity or otherwise, is granted hereunder, and as such, any use of a work that contains any images of any persons with or without their consent is done at your own risk. You may not use the AI to generate harmful/ defamatory/ illegal AI Based Output and MailMoo reserves the right to prohibit you using the Services, and to take any appropriate action as may be permitted by law. You may not seek to reverse engineer the Services, use the Services to attempt to build a competitive product or service.

9. Limitation of Liability

9.1. We shall not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with, or by any claim by any third party: use of, or inability to use, our Services; or use of or reliance on any content displayed on our Services.

9.2. We are not responsible for indirect losses, such as loss of profits, sales, business, revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill, or reputation, or any indirect or consequential loss or damage.

9.3. We are not liable for any loss or damage caused by viruses, distributed denial-of- service attacks, or other harmful material that may affect your computer equipment, programs, data, or other proprietary material as a result of your use of our applications or downloading any content from them or any linked websites. We assume no responsibility for the content of websites linked on our Services. Such links should not be interpreted as endorsement by us of those linked websites. We shall not be liable for any loss or damage that may arise from your use of them.

9.4. SHOULD WE HAVE ANY LIABILITY TO YOU OR ANY THIRD PARTY FOR ANY DIRECT LOSS, HARM OR DAMAGE, (EXCEPT INSURED CLAIMS), FOR ANY CONSEQUENTIAL, INCIDENTAL OR INDIRECT DAMAGES, THE TOTAL LIABILITY OF MAILMOO FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT OR OTHERWISE) WILL NOT EXCEED THE LESSER OF THE AGGREGATE AMOUNT OF THE SERVICE FEES YOU HAVE PAID TO US FOR MAILMOO SERVICES DURING THE TWELVE MONTHS IMMEDIATELY PRECEDING THE DAY THE ACT OR OMISSION OCCURRED THAT GAVE RISE TO THE CLAIM BUT NOT MORE THAN EUR 3,000.00 AT MAXIMUM. YOU UNDERSTAND AND ACKNOWLEDGE THAT ABSENT YOUR AGREEMENT TO THIS LIMITATION OF LIABILITY, WE WOULD NOT PROVIDE YOU ACCESS TO THE SERVICES. THE LIMITATIONS PROVIDED IN THIS SECTION WILL APPLY EVEN IF ANY OTHER REMEDIES FAIL OF THEIR ESSENTIAL PURPOSE.

10. Payments, Cancellations

10.1. Subscription fees: Paid Subscriptions can be purchased directly from MailMoo by paying a monthly or yearly subscription fee. Subscriptions are billed in advance on a monthly or yearly basis and are non-refundable for the subscription period they are purchased for. You must provide us with a valid credit card or other valid payment method to pay the subscription fee. You agree that we may process your credit card or other valid payment method on each renewal term, on the calendar day corresponding to the first day you subscribed to the Paid Subscription.

10.2. Auto-renewal and cancellation: Your payment to MailMoo will automatically renew at the end of the subscription period, unless you cancel your Paid Subscription through your subscription page before the end of the current subscription period. The cancellation will take effect the day after the last day of the current subscription period. You may cancel your Subscription at any time.

10.3. Changes to subscription terms: We may change the price for the Paid Subscriptions from time to time and will communicate any price changes to you in advance and, if applicable, how to accept those changes. It is your obligation and responsibility to ensure that you read and understand any such notification of price changes. Price changes for Paid Subscriptions will take effect at the start of the next subscription period following the date of the price change. You accept the new price by continuing to use the Services after the price change takes effect. If you do not agree with the price changes, you have the right to reject the change by unsubscribing from the Services prior to the price change going into effect.

10.4. Refunds: You may cancel your MailMoo subscription at any time, and you will not be charged for the next billing cycle. In case you think payment has not been made by you, please reach out to us at hello@mailmoo.io.

11. Terms and Termination

11.1. These Terms shall continue to apply to you until your Account is terminated by either you or MailMoo, and you cease to use the Services. However, you acknowledge and agree that the perpetual license granted by you in relation to the Customer Content/ Output, including Feedback, is irrevocable and will therefore continue after expiry or termination of your Account and your discontinuation of using the Services for any reason. Also any provision of these Terms which, either by its terms or to give effect to its meaning, must survive, and such other provisions which expressly, or by their nature, including but not limited to: terms regarding intellectual property rights, warranty disclaimer, indemnity, limitation of liability, jurisdiction, waiver and entire agreement, are intended to survive termination shall survive the expiration or termination of these Terms.

11.2. We may terminate your Account or suspend your access to the Services at any time, including in the event of your actual or suspected unauthorized use of the Services and/or Customer Content/ Output, or non-compliance with these Terms. We have the right to suspend and/or terminate your access to your account and/or disable any user identification code, whether chosen by you or allocated by us, at any time, if: in our opinion you have failed to comply with any of the provisions of these terms or any additional terms which apply to you; or your use of our Services may be in contravention of or cause a contravention of applicable laws; or your use of our Services is, in our opinion, inappropriate, offensive or in breach of any code of conduct or community guidelines we may have; or the content of the video(s) you create, edit or share via our Services is, in our opinion, inappropriate, offensive or in breach of any code of conduct we may have; or in our opinion there is or may be a need to do so as a result of a legal action taken by the government or relevant authorities or otherwise.

11.3. If you or MailMoo terminate your Account, or if we suspend your access to the Services, you agree that we shall have no liability or responsibility to you and we will not refund any amounts that you have already paid. You may terminate your Account and cease to use our Services at any time.

11.4. If you know, or suspect that anyone other than you knows, your user identification code, you must promptly change your login credentials and notify us at hello@mailmoo.io.

11.5. You can delete your account or stop using the services at any time. You can do this by contacting us directly. If the services you are using have been paid for where you are using our services as an individual consumer, you may also want to cancel your subscription with us. Any cancellation is governed by the terms and conditions you agreed to when you purchased your subscription from us or as amended from time to time.

12. Jurisdiction

12.1. These Terms shall be governed by and construed in accordance with the laws of Finland. In case any part of these Terms is inapplicable or unenforceable in jurisdiction, due to any court order or otherwise, or for any other reason, the remaining provisions of these Terms shall remain in full force and effect.

12.2. Any dispute, controversy, or claim arising out of or relating to the engagement between MailMoo or our Services, or any non-contractual obligations relating thereto, shall be finally settled by arbitration in accordance with the Arbitration Rules of the Finland Chamber of Commerce. The seat of arbitration shall be Helsinki, Finland. Unless otherwise agreed, the language of the arbitration shall be English. Regardless of the arbitration clause, MailMoo is entitled to commence proceedings for the payment of any sum due to us in the District Court of Helsinki or any other court with jurisdiction over you or any of your assets. The arbitral proceedings, information disclosed therein, and the arbitral award and other decision shall be kept confidential and shall not be disclosed to any third party. The confidentiality obligation does not apply to the extent that disclosing confidential information is needed to pursue or preserve rights against the other party or an insurer. The confidentiality obligation also does not apply to the extent that the disclosing of the confidential information is required by applicable law or authority regulations.

12.3. You agree to resolve any dispute, controversy, claim or disagreement of any kind whatsoever in connection with or arising out of the use of the Services, including in relation to a breach of these Terms or a suspension of your Account and prohibition of your use of these Services, or in relation to any complaint or dispute which you may have with MailMoo and the Services offered (hereinafter referred to as a “Dispute”) through an informal dispute resolution mechanism or through a settlement process with MailMoo. A Dispute may be raised either by you or MailMoo (“Claimant”). The Claimant must first send to the other a written notice of dispute (“Notice”), which must (a) include the Claimant’s name, residence, email address and phone number; (b) describe the nature and basis of the claim or dispute; and (c) set forth the specific relief sought. The recipient of the Notice shall be given 30 (thirty) days after receipt of a complete Notice to investigate the claim and/ or to respond to such Notice. Any arbitration proceeding cannot be commenced until after the informal resolution period of 60 (sixty) days from the receipt of the Notice (“Informal Resolution Period”).

12.4. Number of Arbitrators: The number of arbitrators shall be 3 (three) wherein MailMoo shall appoint 1 (one) arbitrator and you shall appoint 1 (one) arbitrator, which arbitrators shall be appointed within 30 (thirty) days of either you or MailMoo serving a notice with respect to the Dispute. The 2 (two) arbitrators so appointed shall appoint the 3rd (third) arbitrator within 30 (thirty) days of their appointment, who shall act as the presiding arbitrator.

12.5. Award final and binding: The Parties agree that the arbitration award shall be final and binding on the Parties. Judgment upon the arbitration award may be rendered in any court of competent jurisdiction or application may be made to such court for a judicial acceptance of the award and an order of enforcement, as the case may be.

12.6. It is hereby clarified that MailMoo shall not be required to expend or risk its own funds or otherwise incur any financial liability in initiation of arbitration proceedings.

13. Indemnity

13.1. You agree to indemnify and hold us and our Team harmless from any losses, damages, judgments, fines, and costs, including legal fees and expenses in connection with any claims you make that aren’t allowed under these Terms due to a “Limitation of Liability” or other provision. (Indemnity is an agreement to compensate someone for a loss.) You also agree to indemnify and hold us harmless from any losses, damages, judgments, fines, and costs, including legal fees and expenses, in connection with any claims arising out of or relating to (i) your Content, Campaigns, or Sites, (ii) your use (or any third-party’s use) of the Service, (iii) your violation of any laws or regulations, (iv) third- party claims that you or someone using your password did something that, if true, would violate any of these Terms, (v) any misrepresentations made by you, (vi) a breach of these Terms or any representations or warranties you’ve made to us, or (vii) your use of and reliance on an AI Model.

14. Waiver and Entire Agreement

14.1. A waiver of any term or provision of these Terms at any time will not be deemed a waiver of the term or provision in the future. 14.2. These Terms (and the documents referred to herein) constitute the full and final agreement between you and MailMoo and supersede all prior negotiations, agreements, discussions and understandings between the parties, if any, whether oral or in writing, with respect to the subject matter hereof, and there are no warranties, representations or other agreements between the parties in connection with the subject matter hereof except as specifically set forth in these Terms. You further acknowledge that no terms or conditions, usages of trade, courses of dealing or agreements purporting to modify, vary, explain or supplement these Terms shall be binding on MailMoo unless specifically agreed to in writing by an authorized representative of MailMoo.

15. Force Majeure

15.1. MailMoo will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations hereunder that is caused by events outside our reasonable control, including but not limited to labour disputes, acts of God, war or terrorist activity, malicious damage, accidents or compliance with any applicable law or government order