Cold email outreach is one of the most effective tools in a marketer’s toolkit for generating leads, but it’s only as effective as the data behind it. Sending out emails blindly without understanding how they’re performing is just a waste of your dear time and resources. Nowadays, precision in marketing is key and the best of the best monitor and track specific analytics that tell how well their cold outreach is working. By understanding these metrics, you also can refine your strategy and optimize your cold outreach messaging so that all the cold email ammo that you have isn’t wasted on shooting blindly into the air, but actually reaching its target.

1. Open rate

The open rate is one of the most basic yet essential metrics to track in cold email outreach. It tells you the percentage of recipients who opened your email compared to the total number of emails sent. Open rates show you how effective the subject lines are and whether your email is grabbing the attention of your audience.

If your open rates are low, it could be a sign that your subject lines aren’t compelling enough, or that your emails are landing in spam folders. Spam folders are the best invention since sliced bread for an average email user, but the worst enemy of those sending out cold emails. That’s why you should experiment with different subject line formats, personalize them when possible, and ensure that your emails are optimized to avoid spam filters. We all know that your email doesn’t belong in the spam folders!

2. Click-through rate (CTR)

While open rates tell you how many people opened your email, the click-through rate (CTR) reveals how many people clicked on a link inside your email. This metric is crucial for understanding whether the content within your email is engaging and whether your call-to-action (CTA) is as effective as you thought. A high CTR means your recipients are interested enough in your offer to take the next step, while a low rate indicates that your content or CTA might not be resonating with them. By tracking CTR, you can optimize your content to better fit your audience's interests, encourage more action and get those lazy mouses clicking. 

3. Boing! Bounce rate

The bounce rate measures the percentage of emails that weren’t delivered successfully or bounced back. Bounces are divided into two categories: soft bounces and hard bounces. Soft bounces happen due to temporary issues, like a full inbox or a problem with the recipient’s server. Hard bounces happen when an email address is invalid or doesn’t exist. If a lead wrote their email wrong in your websites email form and they don’t come back to redo it, you will probably never be able to contact them again. No hard feelings, just focus on the ones who care enough to type their name in correctly!

In addition, MailMoo’s analytics help you monitor bounce rates and ensure your outreach is reaching the right audience because a high bounce rate negatively impacts your sender reputation and can cause your emails to be flagged as spam. 

4. Reply rate

Reply rate is one of the most telling metrics in cold outreach. It measures the percentage of recipients who responded to your email. Does your email content resonate well with your audience, is your messaging clear and compelling enough, or did the personalized Mailmoo video catch your lead’s interest?

A low reply rate suggests that your outreach is either too generic or not persuasive enough to elicit a response. Or your offer is just not attractive enough. To improve reply rates, focus on creating highly personalized emails that address your recipient’s pain points and offer a clear solution. Adding personalized short videos, like those created with MailMoo, can make your message more relatable, human and…fun.

5. Video engagement rate

If you’re using video content in your cold outreach (as you should), the video engagement rate is a vital metric to track. This metric tells you how long recipients watched your video and whether they watched it all the way through or dropped off at some point. Short video-based social media platforms like TikTok, base their algorithm heavily on this metric because that’s how important of an analytic it is! It’s an excellent indicator of how engaging and relevant your video content is and a high engagement rate shows that your video resonated with your audience and kept their attention. 

6. Conversion rate

Rate this, rate that…Ultimately the goal of any cold email campaign is to generate leads and drive conversions. The conversion rate measures the percentage of recipients who took your desired action, like signed up for a consultation call. This metric is crucial because it directly correlates with the success of your email outreach campaign. By improving your value proposition, personalizing your messaging and leveraging engaging elements like personalized short videos from MailMoo, you can increase conversion rates significantly.

7. Don’t leave us! Unsubscribe rate

The unsubscribe rate measures how many recipients opted out of receiving future emails after opening yours. A high unsubscribe rate indicates that your email content isn’t meeting the expectations of your audience, or worse, is annoying to them! To reduce this happening, ensure that your emails are highly targeted, relevant, and add value to your lead. 

How MailMoo helps you track cold outreach analytics

MailMoo isn’t just about sending personalized short videos but it’s designed to help you track and analyze the performance of your cold email outreach. The platform integrates seamlessly into your cold email strategy, therefore allowing you to send amazing video content to warm up your cold leads and track all these performance metrics in real-time to make sure you’re not shooting up bullets into the air – or in your foot – but actually hitting your target.

With MailMoo, you can monitor how your personalized videos perform, including video engagement rates and click-through rates. You can see who’s watching your videos, how long they’re watching and who’s clicking through to your website or following your CTA. This will make sure that your emails and videos are connecting with the right people at the right time.

MailMoo lets you to take a data-driven approach to cold email outreach. You’ll no longer need to rely on guesswork. Instead, you’ll have the insights you need to make informed decisions and optimize your campaigns for better results. Let your competitors waste all their expensive ammo when you are making the calculative shots.