LinkedIn is a gold mine for professionals who especially want to network or explore new opportunities. Linkedin is also a great place to generate leads.

But here's the catch: sending a cold message on LinkedIn can be tricky. The wrong kind of approach can get your message ignored or even blocked. However, when done right, cold calling on LinkedIn can open doors to meaningful conversations and valuable connections. Are you ready to stand out from busy inboxes?

Why Use LinkedIn for Cold Messaging?

Unlike traditional cold emails, LinkedIn cold messages are often more personal and less intrusive. People are already in a professional mindset when using the platform, which makes them more receptive to contact and new ideas.

Cold messaging on LinkedIn can help you:

- To grow your network with meaningful connections

- Generate leads and generate interest in your product or service by offering value.

- Open opportunities for partnerships or cooperation.

- To hire future workers or to explore your career options.

Best Practices for Cold Messaging on LinkedIn

1. Start with a Connection Request

Before you send a cold message, send a personal connection request. Avoid the generic "I'd like to connect" message. Instead, show genuine interest in the connection and personalize your message according to the recipient.

2. Customize and personalize

No one wants to feel like they are part of a mass information campaign. Do your homework:

- Mention their recent posts or achievements.

- Mention their company, industry or any challenges they may face. This is how you show you're interested.

-Use the recipient's name and role in the message.

3. Get to the Point Quickly 

LinkedIn messages have a character limit, and the recipient is probably busy. Make your message concise and clearly state the value you bring.

4. Use a Soft Call-to-Action (CTA) 

Don't jump right into the hard sell. Instead, suggest an easy next step to going forward. 

Example: "Are you open to a quick 10 minute chat next week?"

5. Keep Follow-Ups Polite and Persistent

If your first message is not answered, don't give up. Most recipients are busy, so be sure to send a follow-up as it can make a difference.

Wait 3-5 days before following up.

Add a new value to the tracking, e.g. (link to the article)

Common Mistakes to Avoid

-Overloading with information: Keep it simple; don't make it too long.

-Bypass personalization: Mass messages rarely work on LinkedIn.

-Do not oversell: Build rapport before selling

-Not providing value: Each message should focus on how you can help the recipient of the message by providing value.

Use Video for LinkedIn Messaging 

If you want to stand out even more, include personalized videos in LinkedIn cold messages. Tools like MailMoo allow you to create one video and edit it for multiple leads using AI. By using video, your message is hard to ignore, because it has personalized touch.

Conclusions

Cold communication on LinkedIn is about personalization, value and creating genuine connections. With the right approach, you can turn cold leads into warm leads, and turn leads into results. Remember, it's not just about sending messages, it's about starting conversations.

Ready to increase your reach? Try MailMoo to create personalized video messages that make your LinkedIn better. Read more at mailmoo.io.