Short-form video marketing has grown so quickly in the past few years that watching any video longer than a minute feels like sitting down with popcorn and watching a movie. This might be a small exaggeration but truth to be told, that is the path that human attention spans are now taking, and good marketers and salespeople know how to utilize this.

Short videos capture attention instantly and keep viewers engaged just long enough to leave a memorable impact. In email marketing, specifically, the magic of a one-minute video is in its ability to communicate a clear, compelling message while respecting your audience's time. A short, information-packed, powerful videos are an ideal fit for cold outreach, personalized video campaigns, and video email marketing. This is something that MailMoo’s tools excel at, and we are now here to tell you why they work so well.

Short videos are perfect for today’s impatient audience

In 2024, digital content is everywhere, competing for every second of the viewer's attention. Modern consumers have developed a habit called “quick-scrolling” and short attention spans make it crucial to capture and hold attention within a few seconds. Research shows that people now make viewing decisions within 1.7 seconds; within this time, a compelling thumbnail or an intriguing opening can hook them long enough to watch the whole video. The one-minute limit is optimal because it respects this new reality of quick-scrollers. It’s enough time to present the offer of your message without overwhelming the viewer. With a single, well-produced minute, marketers and salespeople can make an impact without demanding too much of the viewer’s time.

Short-form videos also tap into the viewer's desire for instant gratification. People are drawn to content that promises quick, digestible information and long monologues that take forever to get to the point, are thrown out from the window.

The psychology behind why short-form videos work

The brain processes visual content faster than text, and video has a unique power to rise up emotions and create memories. When you add brevity to the mix, short videos are essentially a highly concentrated dose of information, emotion and value of your offer. Neuroscience reveals that people respond better to clear, concise information that triggers emotional responses. A good salesperson knows that getting emotion out of a prospect is crucial for them to make a purchasing decision.

A short video also creates a sense of curiosity. When people see a video that is 60 seconds or less, they are more likely to think, "This will be a quick and easy watch," which lowers the mental resistance to clicking and viewing it. On top of this, when the video is personalized with the viewers name and their company’s logo in the background, the urge to watch the video is massive. That’s what you want, right?  This type of content is more likely to be stored in long-term memory, which is exactly the effect that short, personalized videos aim for.

When did personalization become a crucial part of cold outreach?

With the rise of short-form video content, the demand for personalization in marketing has evolved as well. There was a time when generic email blasts were the go-to method for cold outreach, but as competition has increased and spam filters have become stricter, especially now with the use of AI, companies doing any form of cold outreach need to adapt. Today, consumers expect brands to understand their needs, interests, and preferences and the success of email marketing has come to depend heavily on relevance, personalization and how it captures attention.

At first, personalization meant including the recipient’s name or their company in an email. But as AI and data analytics have evolved, marketers and salespeople now have access to more data. This helps them create content that feels more tailored to the prospect. A personalized cold outreach email, when done well, feels more like a carefully crafted message than a generic, sleazy sales pitch. With personalized videos, this approach is taken even further. It’s not only the content of the video but also the format itself that conveys a sense of thoughtfulness and relevance. When a potential customer receives a short video that speaks directly to them, mentioning their name, their company or their industry, it makes a powerful impression.

The many advantages of video email campaigns

Video email campaigns have shown impressive results in terms of engagement, click-through rates, and conversions. A link to a personalized MailMoo video embedded in an email stands out in between all the other, text-based messages, immediately drawing attention. It’s no wonder that video emails are proven to increase click-through rates by up to 300% compared to traditional text emails. These types of campaigns work exceptionally well for cold outreach because they humanize your message and your lead actually sees you or your sales team’s face!

Additionally, unlike standard text-based emails, video emails are a multi-sensory experience. With the attention spans of humans nowadays, you have got to press all the buttons, just to get some type of reaction out of the viewer…The visuals, sound, and motion in videos keep the audience engaged longer and deliver a richer message within a short span.

MailMoo’s videos change the way cold leads hear from and communicate with you

In cold outreach, the goal is to introduce yourself and your business in a way that is engaging, respectful, and memorable. A one-minute personalized video hits all these marks. The lead is much more likely to watch a short video than read through a lengthy email from a company they have never even heard of. With video outreach, you’re not just sending information or pitching your offer, you’re showing your lead who you are, how you can help them and what it would be like communicating or working with you.

MailMoo’s platform is designed to make the creation and sending of personalized videos to your cold leads as easy as possible. You can quickly produce videos that include the lead’s name and company logo to make a truly unique impression. This level of personalization is essential for making cold outreach feel meaningful and not as icy cold as text-based cold emails. And with tracking features that allow you to see how recipients engage with your video, MailMoo’s analytics help you refine your message and increase the effectiveness of your email campaigns.

A one-minute video created with MailMoo opens doors in a way that traditional emails in today’s world just can’t anymore. As more businesses realize the potential of short-form video outreach, MailMoo helps you to stay ahead of the curve by delivering memorable messages and sales pitched directly to your leads' inboxes. If you are interested to see how MailMoo’s personalized videos would work the best for your business, sign up now or book a short call with us! We are always here to help succeed with the tricky game of cold outreach - Us, if anyone, know that it’s not easy.