Cold emails can open doors to incredible opportunities, but only if you play your cards right. Too many companies send generic and unpersonalized emails that get buried in mailboxes. Here are a few tips:
Your subject line is the gatekeeper of your email. Message clearly and concisely why you are going to bring added value to them. Personality creates interest. Use their name, company or mutual connection in the message. Keep it short though, aim for 6-10 words.
1. Nail the Subject Line
Your subject line is the gatekeeper of your email. Message clearly and concisely why you are going to bring added value to them. Personality creates interest. Use their name, company or mutual connection in the message. Keep it short though, aim for 6-10 words.
2. Personalization Is Your Secret Sauce
No one wants to feel like they're just another name on a list. Show them you've done your homework. Mention the target customer's recent wins or offer a solution to challenges.
By using AI tools (like MailMoo) to create personalized videos and dynamic variables, you're speaking directly to them.
Ditch the cookie-cutter templates, instead make every email feel unique.
3. Keep It Short and Snappy
Your customer's time is valuable, keep your messages short and to the point. Stick to 2-4 short paragraphs.
Remember to focus on WIIFM (What's In It For Me) from the recipient's perspective.
4. Clear and Simple Call-to-Action (CTA)
Don't overcomplicate your request. One email = one clear action = one clear question.
Be specific:
"Will a quick 10 minute phone call next Tuesday at 3 p.m. work?"
Take advantage of tools like Calendly or add a link to your schedule page.
5. Timing Is Everything
Catch them when they are most likely to engage and open emails. The best days for that are from Tuesday to Thursday.
In terms of time: 8am-10am or 3-5pm are the best times to send cold emails. Remember to note the importance of timing cold emails. Different time zones affect sending times.
6. Follow Up Without Being a Pest
The magic is often in the tracking. Prospects are busy, don't take silence as rejection.
Follow-up frequency: Send 2-4 follow-ups every 3-5 days.
Keep each follow-up value-based and remember to be concise enough.
BONUS: Use Video for Maximum Impact
Use video for maximum impact. Cold emails with personalized videos can increase your response rate by up to three times.
Platforms like MailMoo offer the possibility to record one video and edit it for thousands of leads using artificial intelligence. Videos add a human touch that breaks up the monotony of text-based emails.
The Perfect Cold Email Formula
-Hook them with an irresistible subject line.
-Personalize like their inbox is your only stop.
-Keep it short but valuable
-Add a crystal-clear CTA.
-Follow up—politely and persistently.
-Take advantage of video for that wow factor.
Ready to take your cold emails to the next level? Try MailMoo for AI-personalized videos that wow your leads and drive conversions. Learn more at mailmoo.io.
