Outreach emails are important tools for connecting with prospects, building relationships, and achieving your business goals. Whether you want to generate leads, schedule meetings or share updates, a well-crafted informational email can make all the difference. In this post, we explore best practices for outreach emails and share examples to inspire your next campaign.

What is an Outreach Email?

Outreach email is a message sent to someone you do not know personally. In general, information emails are used in business. The purpose of use is most often:

In creating leads and promoting sales.

Searching for new partnerships and networking.

Promotion of content, products or services.

Since informational emails usually do not make their recipients happy, it is very important to make them interesting, relevant and respectful of the recipient's time.

How to write effective outreach emails

Customize and personalize emails where possible: Reference the recipient's recent work, achievements or challenges to keep the message personal.

Keep your message short: Try to keep your message to 100-150 words. People appreciate a short and to the point message.

Focus on value: Clearly emphasize what would be useful to them and clearly highlight your own value.

End with a clear call to action: Specify what you want them to do next, such as make a call or answer a question.

Outreach Email Examples

Lead Generation Email

Subject Line: "Loved your recent webinar on [Topic]"

Hi [First Name],

I recently attended your webinar on [specific topic] and found your insights on [specific takeaway] incredibly valuable. It got me thinking about how [product/service you offer] could help [prospect’s company] achieve [specific goal].

[Personalized value statement: e.g., “Companies like yours have used our platform to increase engagement by 30% within three months.”]

Would you be open to a quick call next week to explore how we can help [specific goal]? I’m available [insert days/times].

Looking forward to your thoughts!

Best regards,
[Your Name]

Content Promotion Email

Subject Line: "Your audience will love this resource"

Hi [First Name],

I noticed that you recently shared [a specific article or topic] with your audience. I thought you might be interested in our latest resource, “[Resource Title],” which offers [specific value or takeaway].

It’s been getting great feedback from [target audience], and I think it could be a valuable addition to your [newsletter, blog, etc.].

Let me know if you’d like me to send over the link or more details!

Best,
[Your Name]

Partnership Proposal Email

Subject Line: "Collaboration Opportunity with [Your Company]"

Hi [First Name],

I’m [Your Name], and I heard [specific role] at [Your Company]. We specialize in [specific product/service] and have been helping companies like [examples] achieve [specific results].

I believe a collaboration between [Your Company] and [Their Company] could bring significant value to both sides, particularly in [specific area].

Would you be interested in discussing this further? I’m happy to schedule a quick call to explore ideas. Let me know what works for you!

Warm regards,
[Your Name]

Elevate Your Outreach with Personalized Videos

If your goal is to stand out from the inbox, consider adding personalized videos to your outreach emails. With MailMoo, you can create one video and edit it for thousands of leads using artificial intelligence. Videos keep your message interesting and memorable, which is reflected in conversions.

If you're ready to change your outreach strategy, visit MailMoo to learn more about how personalized video emails can help you reach leads and get results.