Oct 8, 2024
Personalized cold emails increase open rates by 50% - This is why
Cold emails. The average professional receives about 120 emails per day, many of those being cold emails from someone trying to sell their product or a service of a company no one has ever heard of. Even though what they are selling might be relevant to the prospect, the effectiveness of cold emails has lost its spark a long time ago. They now have a bad rap for being impersonal, spammy and downright annoying. Why? Because they often are.
Cold contacting is an art of its own and the skill of creating killer emails that hopefully get a consulation call booked or an inquiry sent to the inbox is not an easy task. The amount of emails that an average professional gets every day is whopping and therefore, the game of successful cold emails is changing.
The name of the new game is hyper-personalization. Personalized cold emails have a proven track record of increasing open rates, reply rates, and overall engagement. This is how you can leverage from it to make sure you stand out with your cold outreach.
”To whom it may concern”
Let’s start with the obvious: generic emails no longer work. Because everyone is nowadaysbombarded with marketing messages, it is just bad business to blast out the same email to hundreds of contacts and expect decent results. Anything that looks like it’s mass-sent, impersonal or the worst, has some generic way of addressing the recipient, gets trashed immediately. This is where personalization comes in. By tailoring your email to the specific person or entity, you immediately create a sense of relevance and attention. You’re no longer just another stranger in their inbox but actually someone who has taken the time to understand who they are and what they might need.
Why personalization works
Personalization is more than just addressing someone by name. It’s about crafting your message to be genuinely relevant to the recipient. It shows that you’ve done your homework and that you understand their business, their challenges, and how your product or service can solve those challenges. It also effectively separates you from those mass-sent emails that for some reason often end up in the trashcan. This what personalization does to a human brain:
It grabs the attention. Personalized emails stand out because they look different. They don’t feel like spam, and that alone makes them more likely to get opened. According to recent studies, personalized emails generate 50% higher open rates than their generic counterparts.They are also way more enjoyable to read: It might get your lead thinking about your email for longer than the average five seconds and as you follow-up later, they remember you.
Trust is build: When someone feels like you’ve taken the time to craft a message just for them, your lead feels special (as they are). People are more inclined to listen to someone who has shown that they care enough to personalize the conversation and this genuinely betters the chance of them taking the wanted action. If not, they are more likely to consider your offer later on as they’re weighing the options.
Increased engagement: Personalization encourages a response. When an email speaks directly to a recipient’s needs or interests, they’re far more likely to engage with the contentwhether that means clicking a link, responding to the email or scheduling a follow-up call. If that isn’t essentially what your cold emails are sent out to do…what are you doing?
This is how you hyper-personalize a killer cold email
Now that we’ve established why personalization works, it’s time to do it effectively. One important keyfor a highly personalized cold email is a tailored subject line, it is the first thing your recipient will see, so make it count. Include their name or company name and hint at how your email is relevant to them. If you want to know how not to do this effectively, take a look at the subject line of the last cold email you received this beautiful morning (Ours had no subject).
Then, you can include some relevant content. This is where you need to show that you’ve truly done your homework. Reference the recipient’s company, mention a recent news event or accomplishment, or touch on a challenge they’re facing that you know your product can help with.Also, personalization isn’t just about stating facts, it’s about connecting the dots between their situation and your solution. Show them how your product or service can specifically help with their needs. Make sure it’s clear how you can add value, whether it’s improving efficiency, cutting costs or increasing their customer engagement, for example.
One unique way to add personalization to your cold emails is with video. Here’s where things get exciting. Including personalized short videos in your cold outreach takes personalization to the next level. With a short video, you can greet the recipient by name, mention their company, and discuss how your product can help in a way that feels even more authentic. Video puts a face to your message and allows you to communicate in a way that’s more engaging than text alone. MailMoo specializes in this exact service. By incorporating personalized videos into your cold emails, you’re not just sending a message but actually starting a conversation with your lead.
In addition, recipients are much more likely to engage with a video that was clearly made just for them, and the visual and audio elements help build a stronger connection. Humans love talking to humans, and that is a characteristic that should absolutely be utilized in a good sales pitch, whether it’s done face to face or via email!
The simplest way to create a personalized video for cold emails
Cold emails shouldn’t feel cold. MailMoo knows this, and that’s why our personalized short-video service allows you to create custom videos for each recipient, making your cold emails feel like warmer introductions rather than a cold knock on a random person’s door. These videos are quick, easy to produce, and incredibly effective in grabbing your lead’s attention
With inboxes overflowing and attention spans shrinking, personalization is no longer optional but a must-have to make sure your cold email campaigns are (at least) getting opened. To take your personalization strategy to the next level, personalized short videos are the way to go. With MailMoo, you can create engaging, memorable video content that stands out from the crowd and turns cold emails into warm leads and potential sales. Let’s sit down for a quick meeting and see how Mailmoo can help you generate the potential sales from emails that are now being left on opened!
