The digital marketing realm moves incredibly fast and staying ahead of the curve is important if you want to keep a competitive edge. Email marketing, one of the most direct and effective tools in a marketer’s toolbox, has evolved significantly over the past few years. While some businesses are still sending out generic email blasts and hoping for the best, others have embraced AI to fine-tune their strategies. If you're not utilizing AI in your email marketing, there’s a good chance your competitors are already one step ahead. And that we cannot allow.

AI is making cold outreach campaigns smarter, more targeted, and more efficient. From automating personalization to optimizing send times, AI helps businesses boost open rates, engagement, conversions and help figure out what approach works exactly for one’s business. 

3 ways how AI is affecting email marketing

AI is changing the game of email marketing by offering marketers and businessesthe tools they need to create hyper-personalized, data-driven campaigns. Who still crafts generic email templates and sends them out to thousands of recipients with little regard for timing or audience segmentation?

You? Okay, let’s change that now. This is what AI can do for your cold email marketing strategy:

1. Personalization is one of the most significant things. In the past, personalizing an email meant little more than inserting a recipient’s name into the subject line. Today, AI allows marketers to personalize every aspect of an email based on a recipient’s past interactions, behaviors, and preferences. For instance, AI can tailor the content of an email based on the products a customer has previously shown interest in, or suggest products that align with their purchasing history

2. Timing an email delivery is a surprisingly good feature that AI is allowing, as it can analyze each recipient’s behavior to predict when they are most likely to engage with an email. Rather than sending out a campaign at a random time, you can determine the optimal send time for each individual and increase the open rates.

3. Automation is another key advantage that AI brings to email marketing. It can handle the repetitive tasks of segmenting email lists, A/B testing different email formats, and monitoring campaign performance that before you used to craft manually for hours! AI-driven tools, like Mailmoo, analyze huge amounts of data in real-time so that your campaigns can always perform their best. For example, if Mailmoo identifies that one version of your personalized video is performing better than another, it can automatically detect the higher-performing video so that you know what works and what doesn’t.

Case study: How a marketing consultancy can implement an AI-driven cold email strategy

By incorporating AI into email marketing and cold outreach, businesses can save time, reduce costs, and significantly improve the effectiveness of their campaigns as well as significantly improve the quality of LIFE. But how does this look in practice? The following is an example of a case study on how a smaller-scale, service-based company could use Mailmoo and AI to improve their cold email marketing strategy:

For years, a marketing consultancy firm in Helsinki, that provides digital marketing services to small and medium-sized businesses, has relied on traditional cold emails to generate leads, sending hundreds of emails per week with varying levels of success. However, as more competitors begin to adopt AI, the firm realizes that it needs to step up its game to stay competitive. The firm decides to incorporate AI into its email marketing strategy and use MailMoo’s personalized video services to make its cold outreach more engaging. 

First, they use AI to segment the email list. Instead of sending the same email to every potential client, AI helps them create personalized email sequences based on the recipient's industry, company size, and previous interactions with their website. 

Then, they use AI to optimize the timing of its email campaigns. An AI tool analyzes when each recipient is most active and most likely to engage with emails. Based on this data, it schedules emails to be sent when the recipient is most likely to open them. 

Finally, rather than sending static, boring, text-based cold emails, the company now includes short, personalized video messages in its outreach. Each video addresses the recipient by name and goes beyond a simple pitch by showcasing how the firm’s services can help the recipient achieve their goals. (Involuntary note: Book a 20-min consultation call with Mailmoo and let’s discuss how these videos would work for your business.)

Give the IT- guy a break, use AI tools!

AI is no longer just an option for forward-thinking companies - it’s a necessity for anyone looking to stay competitive in the world of email marketing and cold outreach. As more businesses leverage AI to improve personalization, optimize timing, and track engagement, see what works and what doesn’t, those who stick with traditional methods risk falling behind. If technological advancements feel scary and so far beyond the basic levels of understanding, the best way to implement them is to outsource to professionals. This doesn’t mean hiring another IT-guy, but using tools that are easy-to-use and if problems occur, customer service is just one call away. Mailmoo makes sure of that, because we want your business to succeed with innovative cold outreach methods and try out new, fun, effective strategies.

By combining AI-driven strategies with MailMoo’s personalized short videos, you can ensure that your cold outreach not only stands out but also delivers measurable results. Whether you're looking to improve open rates, engage your leads more effectively, or gain deeper insights into your email campaigns or just introduce a fun way for you and your sales reps to reach out to your leads, MailMoo has the tools you need to keep up with the competition. Don’t fall behind, be two steps ahead.