If there is one thing that marketers and sales professionals are always doing, that is constantly seeking innovative ways to capture the attention of their audience. One strategy that has seen amazing success is the use of personalized videos. A well-crafted personalized video has the power to engage prospects on a deeper level by making the experience unique to each prospect. This is where Mailmoo steps in: A personalized video service that helps you easily add personalized elements, such as audio variables (like your prospect’s name) and branded backgrounds (such as the prospect company’s logo), to your sales videos. Everyone likes feeling special, so why not make your lead feel exactly that?

Personalized videos + cold outreach = perfect match

Before diving into the technical details, let’s first establish why personalized video is such a game-changer in marketing and sales. Traditional cold outreach, whether it’s via email, phone, or even standard videos, often fails to resonate with the recipient because it lacks relevance and feels exactly like what it is…cold. People are bombarded with generic messages daily and your message can easily get lost in the clutter if it doesn’t truly stand out.

However, personalized video content stands out by addressing the prospect directly, both visually and audibly. Including the recipient’s name in the video’s narration and overlaying their company’s logo in the background creates a unique and memorable experience. Research shows that personalized videos can lead to a significant increase in open rates, click-through rates, and overall engagement. Even a beginner marketer or salesperson know how important these metrics are!

The technical components of personalized video production

Creating a personalized video involves so many key components that it’s easy to feel lost when starting out with a new cold outreach method. These include collecting and utilizing data for customization, employing advanced video editing tools and leveraging automation to scale all the effort you’re putting in. Let’s break it down:

1. Time to go data picking

The foundation of personalized video production is data. To create a video that resonates with your target audience, you first need access to accurate and relevant data about your prospects. This data include the name of your prospect, so that you can address them correctly (This is important, nothing lowers the chance of a sale than calling a prospect by the wrong name). In addition, adding the company logo or customizing the content to reflect the prospect’s business requires you to know what company they represent. Finally, it’s also good to know the industry or job role of the prospect you are contacting. It allows you to tailor the message to address the specific challenges faced by the prospect in their line of work – and it is that extra slice of personalization that leads usually don’t see coming. 

2. Mailmoo’s toolbox for a personalized video

To create high-quality personalized videos, you’ll need the right tools. This is where MailMoo specializes in by providing an user-friendly platform designed for both marketers and sales professionals to easily produce personalized videos to level up the cold outreach game. Here are some essential tools and techniques offered by MailMoo to streamline your video production process:

• Video templates: MailMoo allows you to create customizable video templates. Instead of producing new content from scratch each time, you can create a basic video and layer personalized elements over it. For instance, you can record a standard sales pitch and later add a prospect’s name in the audio. MailMoo’s platform makes it easy to do this without needing to be a Hollywood-level movie director.

• Audio variables: The power of personalized videos comes from their ability to speak directly to the recipient. MailMoo’s advanced audio tools allow you to create variable sections within your video’s audio track. This means you can record a base video and then insert personalized audio segments for each prospect, like say their name or refer to their company.

• Dynamic backgrounds: One of the standout features of MailMoo is its ability to insert dynamic, personalized backgrounds into your videos. Imagine having the prospect company’s logo displayed in the background of your video as you deliver your pitch. This subtle yet effective technique creates a sense of connection that, we can promise, no other cold email in the prospects full inbox have!

3. Automation, scalability and second guessing life choices

One of the most significant challenges of personalized video production is scaling it. Crafting custom videos for every individual prospect is incredibly time-consuming and might have you second guessing your life choices. But no worries, this is where automation comes into play.

MailMoo integrates automation seamlessly into the personalization process. You can upload your list of prospects with their associated data (name, company name, etc.), and the platform will automatically generate a personalized version of the video for each recipient. This dramatically reduces the time and effort required to create cold outreach campaignswith personalized videos. By using MailMoo’s automation tools, you produce hundreds (or even thousands) of personalized videos and ensure that each video feels tailor-made without requiring hours of manual effort or needing to second guess what you are doing with your life.

4. Video hosting and analytics

Once your personalized videos are ready, the next step is hosting and distributing them. Mailmoo offers secure video hosting that ensures smooth playback across devices. Additionally, you can easily integrate your personalized video links into cold outreach emails, landing pages or direct messages.

Beyond simply sending the videos, it’s crucial to track their performance for several reason listed in our latest article. With MailMoo’s analytics dashboard, you can monitor metrics such as video views (how many recipients watched your video), engagement (how much of the video they watched) and click-through rate (CTR) (did the recipient take the next step). These insights are invaluable and they allow you to optimize future campaigns based on real-time data.

How to get started with MailMoo’s personalized videos?

Now that you understand the key technical components involved in creating personalized videos, it’s time to take action. With MailMoo’s personalized video service, you don’t need to be a Hollywood director or even a professional videographer to create engaging, customized content for your outreach campaigns. Here are the steps to get started:

1. Sign up: Create an account on mailmoo.io to access the platform’s full suite of tools for personalized video creation

2. Create your video template: Record your base video, outlining your pitch or message. With Mailmoo’s platform, you can set up audio variables for names and dynamic backgrounds to display company logos.

3. Upload your lead list: Upload a CSV file of your prospect data, including names, company logos, and any other personalized information you want to incorporate into the video.

4. Generate personalized videos: With your data and template ready, MailMoo will automatically create personalized versions of the video for each prospect on your list.

5. Distribute and track: Send out the personalized videos via email or embed them in your outreach materials. Use MailMoo’s analytics to monitor performance and adjust your strategy accordingly.

Make your outreach feel a little warmer!

It’s as simple as that! Personalized video production has moved from being a nice-to-have feature to becoming a must-have tool in the arsenal of sales and marketing professionals. By using MailMoo’s advanced personalization tools, you can create high-impact cold outreach videos that stand out in an incredibly crowded inbox. Whether you’re adding a prospect’s name to the audio or overlaying their company’s logo in the background, a customized touch always feels a little warmer that your standard cold email. Sign up to MailMoo today or book a call with us, and let’s find the best way for you and your team to get started with personalized videos!