Capturing a prospect’s attention is now more challenging than ever. Businesses are constantly looking for cool new and effective ways to break through the clutter and connect with potential customers in a meaningful way. Personalized video campaigns have started to trend as a powerful solution for this, because they offer a unique, engaging, and highly effective method for cold outreach. By personalizing videos to include specific information such as the recipient's name, company logo, and custom audio variables, businesses can create a more personal connection with their lead and increase engagement ratesmassively.

No one wants to send or receive generic marketing messages anymore

Cold outreach is one of the most difficult aspects of sales and marketing. Whether you’re sending cold emails, making phone calls or reaching out through social media, it can be challenging to stand out and capture your prospect’s attention. Generic, one-size-fits-all messages simply don’t cut it anymore and honestly, no one even likes sending or receiving them anymore. 

This is where short, personalized videos shine. Studies show that adding a personal touch to cold outreach increases open rates, click-through rates and response rates dramatically. Video marketing, in particular, has been shown to increase engagement across the board. When you combine the power of video with the personalization of unique details like the prospect’s name or company logo, the results speak for themselves.

A report by HubSpot highlights that personalized video can increase email click-through rates by as much as 200-300%, while also dramatically improving response rates. With MailMoo, businesses can now easily create and send personalized videos that grab attention, convert prospects into customers and don’t leave the cold emails hanging unopened in the prospect’s crowded mailbox. Let’s have a look at three companies that used personalized videos in their cold outreach campaigns:

1. Grammarly: Better user engagement

Grammarly the popular writing assistant, has utilized personalized video campaigns to reach out to potential users during their free trial phase. The company sent personalized videos that welcomed users, included their name, and highlighted features that would be most beneficial based on their writing habits and usage patterns.

Results: Grammarly noted a 40% increase in free trial conversions among users who received personalized video messages and the engagement rate for those videos was higher with 70% of recipients watching the entire video.

Takeaway for your business: Personalized video messages enhance user experience and drive conversions if you’re onboarding new users or trying to convert prospects. MailMoo lets you create welcoming videos tailored to individual users, which drastically increases the likelihood that they’ll take action.

2. HubSpot: Personalized video for sales prospecting

HubSpot, a leader in marketing automation and CRM solutions, used personalized videos in their cold outreach campaigns to enhance sales prospecting. Their sales team created video emails that addressed each prospect by name, mentioned their company, and referenced their specific pain points or needs. 

Results: HubSpot achieved a 23% increase in booked meetings from their cold outreach emails that contained personalized videos. The videos also led to a 49% higher open rateand a 22% higher response rate compared to traditional text-based emails. The campaign allowed HubSpot’s sales reps to break the ice with prospects in a way that they had not seen before. By using video, they established trust from the outset, which is crucial in cold outreach and difficult to create with text-only emails.

Takeaway for your business: Mailmoo lets you to easily create personalized sales videos that address your prospects directly. Embed personalized video content into your cold outreach emails with an easy-to-use tool and increase your chances of connecting with decision-makers with the very first email you send out.

3. Salesforce: Leveraging Personalized Video to Drive Cold Outreach Success

Salesforce, one of the largest CRM platforms in the world, ran a personalized video campaign as part of their cold outreach efforts to connect with enterprise-level prospects. By using personalized videos that included the prospect’s company logo and addressed their specific business challenges, Salesforce was able to establish a deeper connection with their potential clients right from the start.

Results: Salesforce saw a 15% increase in lead conversions directly attributed to their personalized video outreach. In addition, the click-through rate increased by 38%, while the overall engagement rate improved by 50%.

Takeaway for your business: Whether you’re targeting small businesses or enterprise clients, Mailmoo lets you to customize your videos with specific details like company logos and personalized messages. Take a look at our latest post about the easy steps to take when starting out with Mailmoo. 

How Mailmoo helps you create effective video campaigns

As demonstrated by these case studies, personalized video campaigns dramatically improve the effectiveness of cold outreach efforts by increasing engagement, response rates,conversions and establishing trust from the very first contact. You want to be memorable and not be left hanging, therefore, your first contact needs to stand out. Because creating personalized videos for each prospect manually one-by-one is incredibly time-consuming and technically challenging, you now have MailMoo.

• Customizable video templates: Create video templates that can be easily personalized with variables such as names, company logos, and personalized audio messages.

• Dynamic backgrounds: Insert dynamic, branded backgrounds into your videos, such as your prospect’s company logo and make the video feel more personalized and relevant.

• Scalable personalization: Automate the personalization process and create hundreds or even thousands of personalized videos at scale with very little effort.

• Easy distribution: Mailmoo integrates seamlessly with your email marketing or CRM platform, so you can distribute personalized video emails directly to your prospect list.

• Advanced analytics: Track the performance of your personalized video campaigns with MailMoo’s built-in analytics. Monitor open rates, click-through rates and conversions to see how your outreach is performing.

Personalized video campaigns have proven to be a game-changer in cold outreach, as demonstrated by the case studies from Grammarly, HubSpot and Salesforce. By integrating personal details such as the recipient’s name, company logo, and custom messaging, these businesses were able to achieve significantly higher engagement rates and close more sales. They have been in the industry for a long time and saw an opening in how to better the results of cold outreach campaign. What they probably didn’t expect, were the dramatically positive results!

If you’re looking to boost your cold outreach efforts, MailMoo is here for you to create personalized videos at scale. With dynamic backgrounds, customizable templates, seamless integration into your outreach workflows and a fun-to-use platform, MailMoo makes it easy to create high-impact personalized video campaigns that stand out in the inbox.

Want to make cold outreach fun again? Sign up for Mailmoo today – You deserve it.