Cold outreach can feel like a shot in the dark. All the time spent crafting personalized emails, curating lists of potential leads, hitting “send” with the hope that someone on the other end will take notice. Sending cold emails without tracking their performance is like setting yourself up for a free fall – you might come out of it alive, but you shouldn’t get your hopes up.

Without proper analytics, you’re missing incredibly valuable insights that could change your outreach from a guessing game into a data-backed strategy.Understanding which emails are opened, which videos are watched, and how recipients engage with your content is crucial to refining your approach and improving your results. If you’re not tracking these metrics, you’re not optimizing your strategy - and that’s where you risk. First up, have a look at our other article about the 8 analytics to track to make sure your cold outreach is hitting the target.

Why tracking analytics in cold outreach is absolutely crucial

Cold outreach, especially through email, is one of the most direct ways to connect with potential customers. Simply sending emails, however, isn’t enough. Without understanding what happens after your email hits a prospect’s inbox, you’re leaving a significant part of your strategy up to chance. This is where analytics come into play and turn guesswork into measurable actions. This is why tracking your email performance is crucial for several reasons:

1. Measure effectiveness

Measure the effectiveness of your outreach by analyzing open rates, click-through rates, and response rates. You can quickly see which messages resonate with your audience and which fall flat. This kind of insight gives you the data you need to make adjustments in real-time. Are your subject lines failing to catch attention? Are your calls to action too weak or just boring? You want your outreach to be effective, but how else would you be able to tell if it is without tracking?

2. Understand your audience

Analytics help you understand your audience better. Tracking email engagement reveals patterns in how your prospects interact with your content. Do certain industries open your emails more frequently? Does a specific tone or style generate more clicks from this type of lead? Refine your messaging with details to matchbetter with the preferences and behaviors of your target market.

3. Follow-up the right way

Cold outreach rarely results in instant conversions so make your follow-up strategy as effective as possible. But how do you know when to follow up, and with whom? By tracking email interactions, you can prioritize leads who are engaging with your content, such as those who opened your email or watched your video. This allows you to focus your efforts on the most promising prospects, instead of wasting time on leads who aren’t showing interest or rudely ignoring you!

4. Measure ROI

Analytics allow you to measure your return on investment (ROI) in your cold outreach campaigns. If you’re investing time and resources into email outreach, it’s critical to know whether or not your efforts are paying off. By tracking conversions, you can measure the direct impact of your outreach on your sales funnel and make data-driven decisions about future campaigns.

Why are businesses reaching out with a short videos?

Have you ever been coldly reached out with a video of the business owner that mentions your name and company in a short video clip and suggest ways that their services could help your business to achieve your goals?

If not, you are about to. Cold outreach with personalized videos is a fresh, fun, and engaging way to connect with prospects in a way that text alone often cannot. Beyond a personalized video’s ability to capture attention, they also provide unique insights into how recipients engage with the content and offer a whole new dimension to cold outreach analytics. The traditional metrics for email outreach(open rates, click-through rates, conversions) are still extremely valuable, but they only tell part of the story. A recipient may open your email or click a link, but what happens next? 

With a Mailmoo video, you can track not only who clicked on your email but also how much of the video they watched. Did they watch the entire clip or did they stop halfway through? These are critical indicators of interest and engagement. Someone who watches your video from start to finish is likely more interested in your product or service than someone who clicked away after a few seconds. This data allows you to segment your leads more effectively and fit your follow-up strategy based on who is the most likely to book, call or buy!

Moreover, personalized videos humanize your cold outreach. Seeing a face, hearing a voice, and feeling like the message was crafted specifically for them makes your outreach more relatable and builds a connection that traditional emails often lack. And this level of engagement can be measured. Analytics from personalized videos can show whether your tone, message, or delivery is hitting the mark, or if adjustments are needed. Mailmoo provides you with all the analytics that you need for this.

This is how MailMoo’s analytics work

We understand the importance of tracking and analyzing the cold outreach efforts, because we do it ourselves. That’s why Mailmoo’s analytics features allow you to measure the effectiveness of your personalized video campaigns without any hassle.When you send a personalized video through MailMoo, you’re not just sending an email but actually gathering data. The platform tracks key metrics, such as video open rates, watch times and viewer engagement. You’ll know exactly who opened your email, how long they watched your video, and whether they clicked on any links you included or followed your CTA. 

In addition, MailMoo makes it easy to segment your audience based on their engagement levels. With our platform, you can prioritize leads who showed the highest levels of interest. By focusing your efforts on the leads most likely to convert, you can improve your cold outreach success rate and ensure that your follow-up strategy is as efficient as possible. What sets MailMoo apart is the ease with which you can gather and interpret this data. Our dashboard provides a clear, real-time view of your outreach performance, so you can quickly assess which emails are working and which need improvement. 

And if you jump, do it with a parachute!

Like said, cold outreach without proper analytics is like going skydiving but leaving the parachute out. Sure, it can be fun for a short period of time but in the long run, you’re not laughing. While sending personalized emails or videos might seem like enough, without tracking the performance of your outreach, you’re making sure that no one knows what is going on with your email campaigns. The insights you gain from email and video analytics are invaluable for understanding what works, what doesn’t, and where you can improve.

MailMoo provides the tools you need to make the most of this data. Our analytics features are designed to help you measure, analyze, and optimize your video outreach, ensuring that you’re not just sending messages into the void but building meaningful connections that lead to real results and actual sales. You can still jump out of planes as much as you want, but we make sure that you do it with a parachute that has a picture of a sketched cow in it.